
SAN FRANCISCO — Apple on Thursday reported sales and profit that far surpassed expectations, showing that its efforts to re-route its sprawling global supply chain away from U.S. President Donald Trump’s trade war have so far succeeded. Limited time: Save 25% on NBC News subscription Get exclusive reporting, live Q&As and ad-free reading. Apple said it earned $94.04 billion in revenue for its fiscal third quarter ended June 28, up nearly 10% from a year earlier and beating analyst expectations of $89.
Main Idea: Apple beat Wall Street’s expectations as Tim Cook said strong iPhone sales and supply chain shifts helped offset tariff risks.
Key Points:
US tariffs could raise prices for iPhones and other Apple products, and Apple’s shifting supply chain may keep trade costs uncertain for workers and shoppers.
Strong Apple sales and record iPhone upgrades can support US jobs, tax revenue, and spending by the company and its suppliers.
Rate how each entity in this article affected the American people.
Apple CEO quoted throughout on tariff effects, product upgrades, AI spending, and the company’s strategy.
Central in the tariff dispute and trade negotiations affecting Apple’s supply chain and sales.
Named competitor whose Android platform is adding AI features.
Named because his trade war and tariff posture are central to Apple’s supply-chain shift.
Named rival in the premium smartphone market.
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