
Ferrero North America is adding peanuts to its Nutella, turning its Ferrero Rocher spheres into squares and adding Dr Pepper flavor to Tic Tacs, all in the hopes of winning over more U.S. consumers. Limited time: Save 25% on NBC News subscription Get exclusive reporting, live Q&As and ad-free reading. The confectioner announced its slate of new products ahead of the annual Sweets and Snacks Expo, which kicks off Monday in Indianapolis.
Main Idea: Ferrero North America is adding American-style twists to Nutella and Ferrero Rocher as it tries to win more U.S. shoppers and grow its business.
Key Points:
Nutella and Ferrero Rocher may cost more if Ferrero’s US expansion and marketing push raises production and ad expenses.
New flavors and more US production could create factory jobs and give shoppers more choices.
Rate how each entity in this article affected the American people.
Major product line being redesigned into squares as part of the U.S. push.
Core Ferrero brand being reformulated with a new U.S. flavor launch.
Regional arm leading the Americanized product strategy and investments.
Executive chairman whose U.S. market strategy is directly referenced.
Major Ferrero brand getting a new Dr Pepper flavor for the U.S. market.
Central market the company is trying to grow in and localize for.
Named in Ferrero’s acquisition history and U.S. candy portfolio expansion.
Acquired brand/company mentioned as part of Ferrero’s U.S. expansion.
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