
The largest and best-known U.S. tech stocks are sometimes labelled ‘The Magnificent Seven’, after the Hollywood action franchise featuring multiple lead roles. An equivalent movie-based metaphor for big tech in Europe would have a cast of one—think The Bourne Identity’s Jason Bourne or Alien’s Ellen Ripley.
Main Idea: SAP is a rare European tech giant, and its growth shows that Europe can still build large tech firms even though the region faces heavy rules and weaker support than the U.S. and China.
Key Points:
SAP’s cloud and AI push could intensify pressure on US rivals and keep enterprise software prices high for businesses and consumers.
SAP’s growth may improve tools used by US companies, which can lower costs and speed up services for workers and customers.
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SAP’s chief operating officer and a key quoted executive explaining the company’s strategy and outlook.
Mentioned in SAP’s partnership strategy around data integration and AI.
Named as a commercial rival in enterprise software and workflow automation.
Named as a major rival in CRM and customer experience software.
Named as a competitor SAP faces in back-office and workflow automation.
Cited as part of the comparison set for large U.S. tech companies.
Cited as part of the comparison set for large U.S. tech companies.
Cited as part of the comparison set for large U.S. tech companies.
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Sign in to commentCited as part of the comparison set for large U.S. tech companies.
Cited as part of the comparison set for large U.S. tech companies.
Mentioned as a smaller competitor in enterprise service platforms.
Cited as part of the comparison set for large U.S. tech companies.