A firm called Hawkfish will be handling digital ads for the billionaire’s campaign A firm called Hawkfish will be handling digital ads for the billionaire’s campaign Former New York Mayor Michael Bloomberg has been quietly assembling a squad of tech executives to run digital advertising for his presidential campaign, as uncovered in a new report by CNBC. The report centers on a firm called Hawkfish, a digital ad startup that’s currently embedded within the Bloomberg campaign.
Main Idea: Michael Bloomberg’s campaign has hired Hawkfish, a digital ad firm run by former tech executives, to manage all of its online ads.
Key Points:
Bloomberg’s huge digital ad spending could crowd out smaller campaigns and give one wealthy candidate a louder voice in the election.
Hawkfish may improve ad targeting and campaign analytics, which could make political messages more efficient for voters to see.
Rate how each entity in this article affected the American people.
Digital ad startup embedded within the Bloomberg campaign and now handling all of its digital ads.
Former New York mayor and presidential candidate whose campaign’s digital ad operation is the central subject of the.
Platform where Bloomberg’s campaign spent heavily on ads and where former executive Gary Briggs came from.
Former Facebook chief marketing officer hired as one of Hawkfish’s first employees and part of the campaign’s tech.
Former Foursquare CEO who joined Hawkfish and is mentioned as part of the staffing buildout.
Used as a comparison point in describing Bloomberg’s Facebook ad spending.
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