
In March 2020, Fred Sotelo was excited about the "astronomical growth" of his business in San Diego, Tolteca Corp, which distributes craft beer and coffee to mom and pop shops, as well as restaurants. Limited time: Save 25% on NBC News subscription Get exclusive reporting, live Q&As and ad-free reading. Days after he celebrated the business's second anniversary, the country went into lockdown due to the coronavirus pandemic. “We lost half our clients overnight. We were frantic.” he said.
Main Idea: Hispanics in Philanthropy, with support from Google, is helping Latino small businesses and families recover from the pandemic while also trying to close a growing wealth gap.
Key Points:
Latino workers and small business owners faced deeper job loss, weaker access to aid, and more risk of lost homes and savings.
Hispanics in Philanthropy and Google helped fund training, grants, and coaching that may keep more small businesses open and protect local jobs.
Rate how each entity in this article affected the American people.
Major corporate funder and partner providing a $3 million commitment and business support through the article’s central philanthropic.
Central organization coordinating philanthropic support, grants, and programs for Latino families and small businesses.
President and CEO of Hispanics in Philanthropy, central to the organization’s strategy and conference messaging.
Named billionaire philanthropist whose $15 million contribution is a major funding source in the story.
Former vice president and co-founder of the featured nonprofit effort, quoted as a key architect of the response.
Latino small-business owner whose pandemic experience illustrates the article’s main theme.
Philanthropic arm tied to Google’s support and cited as part of the central funding effort.
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Sign in to commentGoogle.org economic opportunity lead and board member of Hispanics in Philanthropy, quoted supporting the Latino small-business focus.
Named donor-advised fund created to address economic inequity and distribute grants and capital.
Named giving platform used to expand Latino giving, mentioned as a supporting initiative.