Facebook cut ties with the consulting firm known as Definers Public Affairs yesterday after a bombshell NYT investigation Facebook cut ties with the consulting firm known as Definers Public Affairs yesterday after a bombshell NYT investigation One of the bigger bombshells in The New York Times’ massive Facebook investigation published yesterday was that the company had hired an opposition research and consulting firm known as Definers Public Affairs, which it said had created deceptive news posts and pushed them...
Main Idea: Facebook cut ties with Definers Public Affairs after a report said the firm helped run a campaign against critics, while Mark Zuckerberg said he did not know who hired it.
Key Points:
Facebook’s use of a lobbying firm to shape criticism can mislead voters and weaken trust in online news, making it harder for people to judge what is true.
Facebook’s ending the contract could reduce future covert influence campaigns and give users more honest public debate.
Rate how each entity in this article affected the American people.
Facebook CEO whose statements and claims about the firm’s hiring are a primary focus.
Opposition research and consulting firm at the center of the investigation and Facebook’s ties.
Central company in the report; its hiring, response, and decision to cut ties drive the article.
Named billionaire linked in the article to the anti-Facebook funding allegations and public response.
Facebook chief operating officer named as overseeing the lobbying effort discussed in the story.
Anti-Facebook organization mentioned as the target of Definers’ research and messaging.
Mentioned as a group Facebook reportedly tapped in its effort to frame criticism as anti-Semitic.
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