Halloween is creeping up on Americans' calendars and their wallets. With Halloween falling on a Friday this year, celebrations are expected to be bigger. Consumers are opening their wallets for everything spooky, from candy to costumes, despite paying higher prices for many items. U.S. consumers are expected to spend a record $13.1 billion this Halloween, up from $11.6 billion last year, according to the National Retail Federation. That breaks the previous record of $12.2 billion set in 2023.
Main Idea: Halloween spending is set to hit a record this year, but higher candy, costume, and drink prices are making the holiday more expensive for shoppers.
Key Points:
Halloween shoppers may pay more for candy, costumes, and drinks, squeezing household budgets and small retailers as Hershey and imported goods face higher costs.
Some families can save by choosing cheaper candy, DIY décor, or nonchocolate treats, and domestic alcohol makers may gain sales.
Rate how each entity in this article affected the American people.
Named candy maker central to the story’s discussion of Halloween chocolate prices and its statement that there was.
Named executive quoted as a practical guide for cheaper Halloween candy options, making him a notable public-facing business.
Named grocery chain represented by its president and CEO, and a key source of shopping advice on lower-cost.
Major cocoa-producing country mentioned in the supply-chain explanation for rising chocolate costs.
Research and analytics firm cited for consumer behavior findings about DIY and budget-friendly Halloween décor.
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