Before you click "purchase" on a Black Friday online deal, you may want to think twice. Black Friday is expected to be one of the biggest shopping days of the year, with Americans forecast to spend $11.7 billion online, according to Adobe Analytics. Mobile shopping will drive more than half of all sales, Adobe estimates. As millions of Americans search apps and websites for deals, experts warn that consumers should be on the lookout for fraudsters who will try to capitalize on the holiday shopping rush.
Main Idea: Black Friday online shoppers should watch for scams that use fake deals, fake ads, and AI-made tricks to steal money and personal information.
Key Points:
Holiday shoppers face more scams, fake ads, and phishing attempts, which can lead to stolen money and identity theft.
Better scam awareness can help families shop more safely online during Black Friday sales.
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Named expert quoted warning shoppers about scam tactics and AI-driven fraud.
Nonprofit led by the quoted expert and referenced in the article’s scam-prevention advice.
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