U.S. consumers spent a record $11.8 billion online during Black Friday sales
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Despite wider economic uncertainty hovering above this year's holiday season, shoppers turned out in big numbers for Black Friday — spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. It was a slight increase from the company's spending estimate of $11.7 billion. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.
AI Summary
Main Idea: U.S. shoppers spent a record amount online on Black Friday, even as high prices and economic worries continued to shape how people bought holiday items.
Key Points:
- Adobe said online Black Friday sales in the U.S. reached $11.8 billion, up 9.1% from last year.
- Mobile shopping made up more than half of sales, and traffic was heaviest between 10 a.m. and 2 p.m.
- In-store traffic fell 3.6% from 2024, showing that more shoppers are buying online and spreading out purchases over time.
- Higher prices, tariffs, and job worries are still affecting shoppers, even as holiday spending is expected to stay strong through Cyber Monday.
Impact on the People
Negative Impact
Higher prices, tariffs, and growing credit card debt can leave households paying more for holiday goods and carrying more risk into next year.
Positive Impact
Strong Black Friday spending can help retailers, workers, and small businesses see more sales and holiday jobs.
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Candidate Entities5 candidates · 5 weighted vote min · 70% decision
- Adobe AnalyticscompanyContextCandidate
Cited as the source of e-commerce estimates and spending data for Black Friday and Thanksgiving.
Include 0 (0%)Ignore 0 (0%)5 to threshold - National Retail Federationnonprofit / NGOContextCandidate
Cited for holiday spending forecasts and growth expectations.
Include 0 (0%)Ignore 0 (0%)5 to threshold - SalesforcecompanyContextCandidate
Cited for its Black Friday sales estimate and checkout metrics.
Include 0 (0%)Ignore 0 (0%)5 to threshold - ShopifycompanyContextCandidate
Cited for its merchants’ Black Friday sales figures and peak sales rate.
Include 0 (0%)Ignore 0 (0%)5 to threshold - President Donald TrumppersonMinorCandidate
Mentioned in connection with tariffs that may be contributing to higher prices and consumer uncertainty.
Include 0 (0%)Ignore 0 (0%)5 to threshold
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